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Low Response to Planned Giving Newsletters? Here’s What You’re Doing Wrong
Viken wants the nonprofit world to know: He is not (and never will be) a planned giving expert. He is a planned giving marketing expert. For over 20 years Viken ... -
The 12 Donor Archetypes – How to Tap into Donor Identities and Generate Bigger Gifts
You Might Be Wondering Why a Fundraiser Needs to Care About Archetypes. Fundraising is all about storytelling (and story listening). Sometimes a fundraising story will be focused on how an ... -
Why Simple Words Work When Telling a Fundraising Story
Use your words Story starts with words. Word choice matters. It matters for fundraising story. For example, Simple, conversational, family words work. They match the social, emotional, empathy system. This ... -
Ask the Right Question (of a Potential Fundraiser)
May 13, 2022 There is a lot of movement out there in the fundraising world. Some have left the profession, while others have entered the profession. I have been on ... -
Fundraising Success: Leveraging Your Value Propositions
Donors make more personal and practical calculations in their giving decisions than most organizational and advancement leaders recognize. Alumni most likely to give to their alma maters, for instance, are those ... -
The 4 Types of Legacy Gift Asks (Solicitations)
Death isn’t a fun topic of conversation. Asking for a legacy gift can feel like you’re curious about when the donor is going to die, and most people prefer not ... -
5 Reasons Why You Should Focus Your Fundraising On Foundations, Funds, Trusts, and Endowments
Many fundraisers don’t understand the world of big philanthropy. Why not? Because they don’t understand wealth. They don’t understand charitable instruments. So, let’s start with some basics. Because that’s where ... -
5 Universal Truths About Fundraising
May 6, 2022 There are certain truths that have withstood the test of time regarding fundraising. These truths apply universally, regardless of the type of charity. From large to small, ... -
6 Simple Reasons Some Fundraisers are More Effective than Others
One of my clients raised over $1 Million in the last 30 days in major gifts. Here are some of the reasons they have been so effective. 1. Clearly defined ... -
10 Follow-Up Questions You’ll Need to Deepen Your Conversation with Major Donors (and One to ...
Fundraising is not an operation. It’s a conversation. It’s a conversation that can either build or diminish trust. Trust is the cornerstone in the foundation of every relationship. And it’s ...
Major Gifts
Major gifts is a type of fundraising that focuses on asking individuals for large donations. Not for the faint of heart.
