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The Greatest Worry of Newly Wealthy Families – and How Major Gift Officers Can Help
Newly Wealthy Donors Aren’t Anything Like Donors Who Come from Families with Generational Wealth They have different world views, different perspectives about money, work, and philanthropy, and different worries. In ... -
Why fundraisers feel stuck in the middle between Administrators and Donors
Hero story In the universal hero story, a guiding sage helps the hero. The sage Challenges the hero to begin the journey, Introduces the hero to friends and allies along ... -
Ten Days of Awe — a Fundraiser’s Perspective
September 30, 2022 This time of year in the Jewish faith is always chock-full of holy days. We have just celebrated Rosh Hashanah, the Jewish New Year. There is not ... -
The Faces of Philanthropy: Are They Changing?
The list below was an attempt by Forbes Magazine to capture the “faces of philanthropy” way back in 1994. It’s interesting because it is from a time when trust in ... -
Top 10 Ways You Can Benefit from Conducting a Donor Survey
First, it’s important to recognize that there are two reasons to conduct a donor survey: To conduct research To raise money Generally, you must pick one objective and, at MarketSmart, our ... -
Sofia’s Hope Knows the Power of Volunteers
This Nonprofit is on its Way SUMMARY: A simple social media post changed the trajectory of Miami nonprofit Sofia's Hope forever. This nonprofit, supporting families navigating childhood cancer and investing ... -
Pediatric Cancer Foundation of the Lehigh Valley
This Nonprofit is on its Way The Pediatric Cancer Foundation of the Lehigh Valley hosts thriving special events each year as the major engine of financial support for this small ... -
What Would it Take?
September 23, 2022 The phrase “what would it take” is one of my favorites to employ. I have used that phrase consistently over the past few decades with clients, donors, ... -
To Visit or Not to Visit: Choose Wisely
It doesn’t really matter if you go on a visit TODAY. It also doesn’t really matter if you DON’T go on a visit TODAY. But compound those actions over the ... -
How I leave voicemail messages that get returned
Generally here’s how I leave messages that get returned: APPRECIATION: I say ‘thank you’ (and I get sort of ’emotional and gracious’ in my tone…. without going overboard). It’s important ...
Major Gifts
Major gifts is a type of fundraising that focuses on asking individuals for large donations. Not for the faint of heart.
