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Home›Category: "Major Gifts"

Major Gifts

Major gifts is a type of fundraising that focuses on asking individuals for large donations. Not for the faint of heart.

  • Asking for a major gift is best done in person.

    Low Response to Planned Giving Newsletters? Here’s What You’re Doing Wrong

    Major Gifts
    May 18, 2022
    by Viken Mikaelian
    Viken wants the nonprofit world to know: He is not (and never will be) a planned giving expert. He is a planned giving marketing expert. For over 20 years Viken ...
    Read More
  • The 12 Donor Archetypes – How to Tap into Donor Identities and Generate Bigger Gifts

    Major Gifts
    May 18, 2022
    by Greg Warner
    You Might Be Wondering Why a Fundraiser Needs to Care About Archetypes. Fundraising is all about storytelling (and story listening). Sometimes a fundraising story will be focused on how an ...
    Read More
  • Why Simple Words Work When Telling a Fundraising Story

    Major Gifts
    May 16, 2022
    by Dr. Russell James
    Use your words Story starts with words. Word choice matters. It matters for fundraising story. For example, Simple, conversational, family words work. They match the social, emotional, empathy system. This ...
    Read More
  • Ask the Right Question (of a Potential Fundraiser)

    Major Gifts
    May 13, 2022
    by jack silverstein
    May 13, 2022 There is a lot of movement out there in the fundraising world. Some have left the profession, while others have entered the profession. I have been on ...
    Read More
  • Fundraising Success: Leveraging Your Value Propositions

    Major Gifts
    May 13, 2022
    by Jim Langley
    Donors make more personal and practical calculations in their giving decisions than most organizational and advancement leaders recognize. Alumni most likely to give to their alma maters, for instance, are those ...
    Read More
  • The 4 Types of Legacy Gift Asks (Solicitations)

    Major Gifts
    May 11, 2022
    by Greg Warner
    Death isn’t a fun topic of conversation. Asking for a legacy gift can feel like you’re curious about when the donor is going to die, and most people prefer not ...
    Read More
  • 5 Reasons Why You Should Focus Your Fundraising On Foundations, Funds, Trusts, and Endowments

    Major Gifts
    May 9, 2022
    by Dr. Russell James
    Many fundraisers don’t understand the world of big philanthropy. Why not? Because they don’t understand wealth. They don’t understand charitable instruments. So, let’s start with some basics. Because that’s where ...
    Read More
  • 5 Universal Truths About Fundraising

    Major Gifts
    May 6, 2022
    by jack silverstein
    May 6, 2022 There are certain truths that have withstood the test of time regarding fundraising. These truths apply universally, regardless of the type of charity. From large to small, ...
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  • 6 Simple Reasons Some Fundraisers are More Effective than Others

    Major Gifts
    May 6, 2022
    by Kevin Fitzpatrick
    One of my clients raised over $1 Million in the last 30 days in major gifts. Here are some of the reasons they have been so effective. 1. Clearly defined ...
    Read More
  • 10 Follow-Up Questions You’ll Need to Deepen Your Conversation with Major Donors (and One to ...

    Major Gifts
    May 4, 2022
    by Greg Warner
    Fundraising is not an operation. It’s a conversation. It’s a conversation that can either build or diminish trust. Trust is the cornerstone in the foundation of every relationship. And it’s ...
    Read More
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Latest Posts

  • Asking for a major gift is best done in person.

    Low Response to Planned Giving Newsletters? Here’s What You’re Doing Wrong

    Major Gifts
    May 18, 2022
  • The 12 Donor Archetypes – How to Tap into Donor Identities and Generate Bigger Gifts

    Major Gifts
    May 18, 2022
  • How to Use Google Colab to Create Custom QR Codes for Fundraising

    Online Giving
    May 17, 2022
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    Aspects of a Financially Healthy Nonprofit

    Online Giving
    May 17, 2022
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    Contextualized Training for Non-Western Audiences

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