The Tale of Two Donor Acquisition Letters.
‘Tis the season… for donor acquisition letters. If you’re anything like me, the Christmas season means eggnog, shopping trips (on my phone or computer), nativity scenes, and a flood of…
Share
Direct Mail
6 posts
How do I get new direct mail donors?
Fill the Bucket Direct mail acquisition is the way you add new donors to your direct mail program. It’s a numbers game. If you’re doing it right, the acquisition itself…
Share
How can my newsletters raise more money?
Make no mistake, your favorite charity sends you a newsletter to raise money. It includes a business reply envelope, doesn’t it? That’s because they want you to donate. Newsletters provide…
Share
How should I use thank you notes in my direct mail Fundraising?
The simple “Thank You Note” is a work horse of the direct mail world. People love to hear the words “thank you”, especially if they have given a gift. Since…
Share
What is a test mailing?
What is a test mailing? Direct mail fundraisers like numbers. Percentages. Data. They have a good reason for this. Direct mail fundraising is essentially a numbers game. Given a particular…
Share
How do I deal with fundraising writer’s block?
Get your fire started! Have you ever had to deal with fundraising writer’s block? If you’re a fundraising writer or a graphic designer, you’ve had to face the dreaded “empty…
Share