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Climbing Mount Donor - From the Top Down
Dear Sister Veronica, Looking at this giant number… $8,000,000… is kind of like staring at Mount Fuji before you start to climb. A little bit intimidating. Perhaps downright terrifying. That's ... -
From the Fundraiser's Playbook - Donor Database
If you're doing any kind of fundraising more complicated than a bake sale (which is not really a fundraiser), you need a donor database. A donor database is every fundraising ... -
From the Fundraiser's Playbook - Donor Reactivation
What do you do with a lapsed donor? When a donor does not give after a period of time, they become a "lapsed donor". This period can vary from ministry ... -
From the Fundraiser's Playbook - Donor Segmentation
When you need to raise large amounts of money, it is useful to do something called ‘Donor Segmentation’. Donor segmentation takes your entire pool of active donors and puts them ... -
From the Fundraiser's Playbook - Donor Retention
In fundraising, successfully encouraging people to make their very first gift is the biggest hurdle. Once gift #1 has been joyfully received, the name of the game is ‘donor retention.’ ... -
From the Fundraiser's Playbook - Donor Attrition
If you’ve been in the world of professional fundraising for more than 20 minutes, you’ve heard the term ‘donor attrition’. It keeps you awake at night. You see it hiding ... -
From the Fundraiser's Playbook - Donor Cultivation
After you've acquired a new donor, you need to cultivate that relationship. “Donor Cultivation” means continuing to build a relationship with a donor and specifically, asking them for additional gifts. ... -
Our Bucket is Leaking!
The perils of donor attrition. Dear Fr. Zagloba, I was talking to Carmen about the church budget and she mentioned that one of the big problems is that our revenue ... -
Let's Go Fishing - Acquiring New Donors
A 'Fishy' Parable for Fundraisers Dear Mrs. Sanderson, I understand how hard it is to set up meetings with people about the food pantry. It's not their top priority. I ... -
Major Gifts for Beginners - The Grand Finale
Dear Fr. Zagloba, Fantastic news! Who knew that you would be able to raise $29,000 in such a short time? Having the right story and the right approach makes all ...
