The Best Fundraising Books Ever
The Best Fundraising Books Ever Get the best help you can! I’m a huge fan of fundraising best practices. Why break your head trying to...
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Climbing Mount Donor – From the Top Down
Climbing Mount Donor – From the Top Down Dear Sister Veronica, Looking at this giant number… $8,000,000… is kind of like staring at Mount...
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From the Fundraiser’s Playbook – Donor Database
How do I create a Donor Database? If you’re doing any kind of fundraising more complicated than a bake sale (which is not really a...
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From the Fundraiser’s Playbook – Donor Reactivation
What do you do with a lapsed donor? When a donor does not give after a period of time, they become a “lapsed donor”. This period can...
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From the Fundraiser’s Playbook – Donor Segmentation
When you need to raise large amounts of money, it is useful to do something called ‘Donor Segmentation’. Donor segmentation takes your entire pool...
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From the Fundraiser’s Playbook – Donor Retention
In fundraising, successfully encouraging people to make their very first gift is the biggest hurdle. Once gift #1 has been joyfully received, the...
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From the Fundraiser’s Playbook – Donor Attrition
If you’ve been in the world of professional fundraising for more than 20 minutes, you’ve heard the term ‘donor attrition’. It keeps you awake at...
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From the Fundraiser’s Playbook – Donor Cultivation
After you’ve acquired a new donor, you need to cultivate that relationship. “Donor Cultivation” means continuing to build a relationship...
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Our Bucket is Leaking!
Our Bucket is Leaking! The perils of donor attrition. Dear Fr. Zagloba, I was talking to Carmen about the church budget and she mentioned that one...
Read moreLet’s Go Fishing – Acquiring New Donors
A ‘Fishy’ Parable for Fundraisers Dear Mrs. Sanderson, I understand how hard it is to set up meetings with people about the food...
Read moreMajor Gifts for Beginners – The Grand Finale
Dear Fr. Zagloba, Fantastic news! Who knew that you would be able to raise $29,000 in such a short time? Having the right story and the right...
Read moreFor everything, there is a season… even in fundraising
Dear Fr. Zagloba, So I came out to my truck this morning and found that I had a flat tire. Bummer! What does this have to do with fundraising?...
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