From the Fundraiser’s Playbook – Donor Cultivation

After you’ve acquired a new donor, you need to cultivate that relationship. “Donor Cultivation” means continuing to build a relationship with a donor and specifically, asking them for additional gifts. The term “donor cultivation” can be used in each of the different kinds of fundraising, but it looks a bit different depending on the fundraising… Read More »

The Garden of Fundraising 1 – Breaking Ground

Great fundraising advice depends on your perspective. Strategies that work brilliantly for a diocese are practically useless to a church food pantry. One-sized-fits-all fundraising advice does not exist. To find the right fundraising approach, you need to understand where you are and where you’re going. Your fundraising programs are like a garden. You might be… Read More »