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Low Response to Planned Giving Newsletters? Here’s What You’re Doing Wrong
Viken wants the nonprofit world to know: He is not (and never will be) a planned giving expert. He is a planned giving marketing expert. For over 20 years Viken ... - View moreYou Might Be Wondering Why a Fundraiser Needs to Care ...
- View moreDo you like that custom fundraising QR code above? Making ...
Annual Campaign
Raising money all year round.
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How to Make Better Fundraising Asks
Do you want to learn how to make successful fundraising asks at your non-profit? Do you want simple, step-by-step guidelines for asking your donors for money in-person, over the phone, ... -
Stop telling fundraisers their goal is “more”
Enough is enough. Nonprofit leaders need to set actual fundraising goals. Unfortunately, nonprofit leaders rarely do. Rather than setting a clear goal, leaders pressure fundraising professionals to raise more. “More” ... -
The Best Way I Know to Raise More Money for Your Non-Profit
Today, I want to talk about the single best way I know to raise more money for your non-profit. Your non-profit does great work, and you need (and deserve!) to ...
- Viken wants the nonprofit world to know: He is not (and never will be) a planned giving expert. He is a planned giving marketing expert. For over 20 years Viken has been helping nonprofits learn to leave CRUTs and CRATs to the attorneys and focus on making planned giving simple ...
- You Might Be Wondering Why a Fundraiser Needs to Care About Archetypes. Fundraising is all about storytelling (and story listening). Sometimes a fundraising story will be focused on how an organization or institution is helping make the world a better place. Other times it will be about the donor and ...
- Do you like that custom fundraising QR code above? Making it is easy peasy if you have the right tools, all of which happen to be free. As you might know, the humble QR code has become a big thing. At one point, it seemed to be on the verge ...
- You’ve been approached to join the board of a local nonprofit – congratulations! Committing yourself to a trustee role at any organization is a big responsibility, though, so do your homework before you agree to join the board. You owe it to yourself to understand who and what you are ...
- By God’s grace, I’ve had the privilege of training global missionaries in personal support raising on five continents. It’s truly been a privilege to take what we learned launching SRS in East Asia and applying the concepts to other strategic locations within the Global South where the mission field is ...
Major Gifts
Big gifts from passionate individuals.
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Low Response to Planned Giving Newsletters? Here’s What You’re Doing Wrong
Viken wants the nonprofit world to know: He is not (and never will be) a planned giving expert. He is a planned giving marketing expert. For over 20 years Viken ... -
The 12 Donor Archetypes – How to Tap into Donor Identities and Generate Bigger Gifts
You Might Be Wondering Why a Fundraiser Needs to Care About Archetypes. Fundraising is all about storytelling (and story listening). Sometimes a fundraising story will be focused on how an ...
Direct Mail
Sending out invitations to your mission.
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Repurpose the Proven
In a movie directed by Oliver Stone in the second half of the 1980’s, Charlie Sheen plays a young man who follows a bad father figure, then turns to follow ... -
“Trust, then give” or “Give, then trust”?
You know me – I’m always talking about how the “stories an organization tells itself” about fundraising have a lot to do with an organization’s success or failure. There’s another ... -
People Make Donations to Tell Ourselves…
You and I make donations in order to tell ourselves who we are. Each donation we make is a small step to: Become who we want to beContinue to be ... -
Passing the 3-second test
Notably re-quotable How the pandemic deeply dented one sector “Two years after the COVID-19 pandemic shook the Massachusetts’ arts and culture sector to its core, more than 1,000 cultural organizations ... -
“Shiny New Thing” conference tempting you?
Notably re-quotable Toxic positivity “Toxic positivity is pressuring people to look on the bright side. They have to suppress anxiety, anger, sadness, and grief. ¶ “Healthy support is shielding people ... -
Outline for newsletter stories
Here’s the outline we follow for newsletter stories. It’s remarkably simple, and it does two powerful things: It makes your newsletter easier and faster to write, because you have a ...
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Grant Writing
Written requests to institutional donors.
Mission Fundraising
Find the funding to answer God's call.
Online Giving
Using technology to connect with donors.
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How to Use Google Colab to Create Custom QR Codes for Fundraising
Do you like that custom fundraising QR code above? Making it is easy peasy if you have the right tools, all of which happen to be free. As you might ... -
Aspects of a Financially Healthy Nonprofit
You’ve been approached to join the board of a local nonprofit – congratulations! Committing yourself to a trustee role at any organization is a big responsibility, though, so do your ... -
The M+R Benchmarks 2022 Are Here: Monthly Giving Up by 24%
One of my favorite statistics were just published: the M+R Benchmarks 2022. Not surprisingly, in the second year of the pandemic with still few in-person events, online giving grew, although not ... -
The Value of a Monthly Donor Concierge
Some organizations have implemented a special monthly donor concierge, so you may have heard this term before. It offers a fantastic opportunity for nonprofits to build relationships with their monthly ...
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