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The Fundraiser’s Playbook – How to Raise Money

Learn how to raise the money you need for your mission.

You need to raise money. Where do you start?

There are lots of ways to raise money. You just need to find the ones that are best suited to your skills and resources and put them to work.

The Fundraiser’s Playbook will help you to find the kind of fundraising program that fits you just right.

The Table of contents below will link you to lists of articles about different kinds of fundraising. Each section lists articles that shed light on a particular aspect of that type of fundraising. Click on a link in the table of contents, or just scroll down to the different sections.

First things first… The Key Concepts section has articles that are useful for pretty much everyone. Enjoy the Fundraiser’s Playbook!

May God bless your fundraising efforts!

The contents of the table look delicious.

Table of Contents

Key Concepts

Some concepts will help you no matter what kind of fundraising you’re trying to do. If you’ve been doing this for a long time, they might seem pretty basic. That’s because the fundamentals are always basic. If you don’t know the basics, you’re going to find fundraising for any amount, large or small, more difficult.

These tools will likewise help you, no matter what kind of fundraising you want to do.

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United Way campaigns excel at inspiring the community to give.

Annual Fund Drive

The Annual Fund Drive is your yearly plan to raise money for your ministry. It will be made up of several different activities:

Annual Fund Drives will look different at every organization, because each has different needs and different resources.

Check out these great books on annual fund drives.

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Old Church Offertory Box

Annual Stewardship Campaign 

An annual stewardship campaign is a big push to get members to give their ‘Time, Talent, and Treasure’. Months of planning can be involved, leading to a month-long focus on stewardship commitments.

Check out these great books on church fundraising.

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Chess win

Board Fundraising

Your board of directors has an important role to play in fundraising. They can opening doors to new donors, build relationships with existing donors, and even help to ask major donors. If your board isn’t involved in fundraising, you’re missing out.

Should a board of directors do fundraising?

Check out these great books on board fundraising.

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Abandoned Monastery

Capital Campaign

A Capital Campaign is a time limited fundraising campaign with a specific purpose. They often focus on building something big like a new church, building, warehouse, or religious house. Capital Campaigns are often quite difficult for new organizations. Sometimes, fundraising consultants can be brought in to aid full time staff.

Check out these great books on capital campaigns.

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Charitable Enterprise

Bake sales, rosary sales, pancake suppers, raffles, silent auction… any method that uses the profit from selling something to raise money is a charitable enterprise. Essentially, you run a little business and putting the profit to charitable use. A key weakness of this type of fundraising is that you focus is on selling a good or service rather than selling your mission.

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Rally car covered with sponsorships

Corporate Giving

Many companies have ‘community relations’ departments that oversee giving in the community. They follow many different models, from matching gifts and grant opportunities to employee giving drives and sponsorships.

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Mailboxes

Direct Mail

A direct mail campaign uses the mail to describe a need and requests donations. It is very popular because it is relatively cheap and performs well.

Check out these great books on direct mail fundraising.

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Email

Email Fundraising

Email fundraising looks a lot like direct mail, except that it uses email rather than paper mail. It doesn’t tend to raise as much money as Direct Mail because people are more likely to delete their email than throw out a mail piece. Email fundraising is less expensive than direct mail, so it will continue to grow in popularity.

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Volunteer Banquet

Events

Fundraising events might be a dinner, run, walk, golf tournament, or something totally new. They raise money by charging entry fees, selling auction items, team fundraising, getting sponsorships, etc. Events take a lot of time and energy to plan. Therefore, they tend to have a lower profit margin when compared with other fundraising types.

Check out these great books on fundraising events.

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Canstruction Duck

Food and Funds Drives

A food drive brings in food for a ministry and it can also help gather funds as well. Food and fund drives come in many flavors and can be effective for ministries of all sizes.

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Grant Writing

In the US, private and corporate foundations are organizations that exist to give away money. They get special tax benefits for doing so. They give based through process of written requests for funding.

Grant funders tend to be more sophisticated than individual donors. Your grant application will explain how you will use the grant funding will meet a need in the community. Churches with an attached parochial school or Cathedral are more likely to be eligible for these kinds of funding opportunities.

Check out these great books on grant writing!

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Christmas Present

Major Gifts Fundraising

Major Gifts fundraising focuses on getting large one-time or multi-year gifts from individuals. It is one of the most rewarding types of fundraising in terms of monetary impact and relationship building. Small churches and ministries frequently miss out on major gift opportunities.

Check out these great books on Major Gifts.

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Food Pantry Sign

Ministry Models

You don’t have to start a new ministry from scratch. Others have gone before you and succeeded. Here you’ll see some successful approaches others have used to serve.

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Offertory Collections

The offertory is the primary fundraising tool in many, if not most, churches. At its simplest, this is the basket that goes around at Mass. Many churches are moving their offertory online by enabling members to make monthly gifts. Others are adding kiosks that take credit cards to take gifts from members who rarely carry cash.

Check out these great books on offertory fundraising.

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Mobile Phone

Online Giving

At its most basic, raising money online only requires a donate button somewhere on your website. Strategies can get more sophisticated as you begin to use social media and email to request funding. If your website is not sophisticated enough raise money, you do have other options. Crowdfunding sites like GoFundMe and patron programs like Patreon provide platforms for you to raise money. Online fundraising is an area of tremendous growth will bear good fruit if you invest the necessary time and resources.

Check out these great books on online fundraising.

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Personal Ministry Fundraising 

Personal ministry fundraising helps someone to raise money for a particular mission or ministry. It focuses on direct asks to friends, families, and associates who share a passion for the mission. This type of fundraising is great for mission related programs, but is also good for any new non-profit.

Check out these great books on ministry fundraising.

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Phone Calls

Phone based campaigns rely on volunteers or professionals to call current and former donors to request donations. They take lots of energy, but they provide a personal contact with many donors in a short time.

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Money growing

Planned Giving

Planned gifts donate money, real estate, or other assets through a person’s estate plan or will. These gifts take years to cultivate, but are the biggest gifts that a church or ministry will ever get. Having a plan and a strategy to cultivate planned gifts is key!

Check out these great books on planned giving.

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Planes in flight

Team Based Fundraising

Team based fundraising, or peer-to-peer fundraising, uses volunteers who tap into their networks of friends to fundraise for your organization. This style of fundraising is often connected with online fundraisers as well as events like walks or golf tournaments.

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Don’t see what you’re looking for here? Want to offer suggestions on how to make the Fundraiser’s Playbook even better? Shoot me an note at Ask the Almoner.

I want the Fundraiser’s Playbook to be the web’s best reference tool for fundraisers who serve in the Church and Ministry. Your ideas will help!

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