In fundraising, successfully encouraging people to make their very first gift is the biggest hurdle. Once gift #1 has been joyfully received, the name of the game is ‘donor retention.’ In fundraising, donor retention refers to activities that encourage people to continue giving after their first gift.
About The Almoner
Nathan Krupa started raising money professionally for Golden Harvest Food Bank in 2011. When he discovered that fundraising can make wonderful things happen, his profession became his passion and the Almoner was born. His first book on raising money in the Church, Letters from the Almoner, is now available on Amazon.