Corporate Giving

How can matching gifts boost employee giving? Matching gifts are a way that many businesses boost employee morale. Companies promise to match any charitable donation that employees make within certain…

Employee giving campaigns provide a new way to tap into company support. If a company does not have money to give directly to a cause through a foundation or sponsorship,…

Did you know that the ancient Greeks first defined the foundation of cause marketing? Of course, they used different words. In classical rhetoric, ethos is the appeal to the character…

A gift ‘in kind’ is goods or services provided by a business at reduced or no cost. For example, a plumbing company may decide to waive their fees for installing…