“Ship your work. Get feedback. Improve it. Repeat.”
This lesson comes from the Tech and Art worlds, but it applies perfectly to fundraising.
Every time you send out a piece of fundraising, you’ve shipped your work. Celebrate it.
Then you get feedback in opens, click-throughs, # of gifts, response rate, etc. Measure it.
Then you ask, “What could we do to get more opens, click-throughs, etc.?” Improve it.
Then you keep it up. Because when you repeat the cycle, you get the “compound interest” of ever-improving results.
Ship your work. Get feedback. Improve it. Repeat.
It’s not sexy. But it’s a priceless way to serve your beneficiaries or cause.