Why the Fundraiser’s Playbook?

By | April 13, 2017

There’s both an art and a science to fundraising.

Some almoners (what I call fundraisers) are just naturally good at the art of asking people for money. People just seem to like them, and money just falls into their pockets when they are at work. They are typically good listeners and are willing to ask when others are just too afraid to do it. I think most people who excel at Major Gifts fall into this category.

On the other hand, some almoners focus on the science by looking at best practices and prudently choosing an effective the best means to raise money based on the resources they have on hand. A lot of knowledge, hard work, and planning go into writing an effective grant proposal or direct mail piece.

Each diocese, parish, and ministry will benefit from mastering both the art and the science of almonolgy, and every program will look a little bit different. God will help you to understand how to most effectively use your gifts alongside the best ideas to have the best results possible.

In this knowledgebase, I am going to try to give a good general overview of the major types of fundraising (yes, there are definitely more than one) and try to give you some tools for deciding which best fit your parish, your talents, and your timeline.

Please feel free to send questions through the comments. If I don’t know the answer, I’ll work to find someone who does.

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