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Asking for a major gift is best done in person.

Personal Bias Should Not Interfere With Gift Acceptance

Are you letting personal  beliefs limit gifts that could seriously  benefit your nonprofit?

A few years ago, I wrote a magazine article for Giving Tomorrow (then called Planned Giving Tomorrow) titled “A Gold Strike,” about how nonprofits should include “the ask” for gifts of mineral rights on their websites. Shortly afterward, I received an email from an advancement officer who thought that no “self-respecting nonprofit organization should consider a gift of mineral rights, particularly ones involving hydrocarbons.”

Her objections stemmed from a personal opposition to hydraulic fracturing. But since she represented an academic institution, I welcomed an exchange of information, since that is the goal of education.

Hypocritical Hyperbole?

Over the next couple of days, the advancement officer and I exchanged several emails. I asked if she would accept Chevron stock. Her answer: “Of course. We accept appreciated stock.” I pointed out to her that accepting Chevron — an energy company, which deals in oil — would be a “back-door” yes to mineral rights. In subsequent conversations, we agreed to read articles from each other’s point of view.

Although we never came back to discussing the articles, it begs the question: Should personal opinion stand in the way of a major gift to an institution? What would happen if a donor gifted a piece of art and the advancement officer didn’t like the piece? Or what about a major gift from a business made successful by overseas factories when the gift officer is strongly opposed to outsourcing?

Why Limit Your Donors?

A revenue stream from mineral royalties can be a significant contribution to a nonprofit’s endowment or operating budget. Royalties can also come from songwriters, playwrights, motion pictures, software, books, trademarks, patents, and franchises. An advancement officer may have a personal objection or may dislike the particular intellectual property the donor has to offer. However, mineral interests or other royalties may be the one type of gift that your donor can give.

Nonprofits need to have a gift acceptance policy. When your donors are organizing their estate plans, they often have more than one charitable organization they care about, and if you won’t take their mineral rights (or their artwork), someone else will.

Keep it Professional

Advancement officers’ personal beliefs should not get in the way of accepting a gift. But that doesn’t mean those beliefs should be disregarded entirely. There is often more than one way to accept a gift. For example, a client once requested an evaluation of a gift of mineral interests. The organization accepted the gift and shortly afterward sold the rights to another group. This solution was a win-win. The donor was able to gift the mineral interests, and the nonprofit was able to monetize the gift.

Donors and gift officers, like all people, have a variety of economic, religious, political, and ethnic backgrounds. Our motives and philosophies are rarely cut and dry. If a donor wants to support the mission of the organization, and if the gift meets the gift acceptance policy, the gift officer has an obligation to the organization to accept the gift — regardless of their personal feelings or belief system.

The post Personal Bias Should Not Interfere With Gift Acceptance appeared first on Major Gifts.

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