Most organizations would agree that “Less is less” when it comes to fundraising.
If you ask less, you’ll raise less.
But the converse is also true: if you ask more, you’ll raise more.
If your organization believes that “less is less,” but doesn’t believe that “more is more,” you’ve placed a boundary around the generosity of your donors.
It’s worth asking how that boundary came to be.
Most organizations (and the people working in them) are afraid of being rejected when asking for money. So they set the boundary out of fear.
But like most boundaries that are placed out of fear, they are pretty limiting. The boundary around your donors’ generosity limits how much they will give to your organization, and how much money you can raise.
If you can remove your boundary – and embrace the truth of “more is more” – you’ll unlock your donors’ generosity and you’ll do more good.