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Deadlines drive donations

One of my favorite fundraising colleagues, John Donovan, once said,

“Deadlines drive donations.”

As we approach the end of June, this truth can help your fundraising efforts. Many nonprofits in North America end their fiscal year in June. The end of a fiscal year is a deadline.

Chances are, there are people in your sphere of influence who’ve been meaning to donate. They just haven’t gotten around to it.

Your deadline could be the excuse they need to make the gift they’ve been meaning to make.

Sure, the most fun fundraising is centered around story and values and transformation.

But there is no “donor” without a “donation.”

So use your end of June deadline to help your donors donate.

Then you can do the fun job of thanking them and showing them their impact.

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