The most meaningful fundraising in the world is usually created by the “closest available fundraiser.”
Not a professional fundraiser, or even a trained fundraiser. But the person sitting in the fundraising seat at the time.
The closest available fundraiser.
Here’s the thing. There are some people – or a cause – that need help right now and your organization is the only one that can do it.
Maybe you’re the only organization that knows about the need you serve. Or you’re the only organization that is in a position to meet the need soon.
For those people, you’re their shot. There isn’t anyone else right now.
Your beneficiaries or cause don’t need you to be confident or certain or fearless. They just need you to try.
But be heartened – when you create and send out the fundraising for people or a cause that no one else is going to help, you’ve given an incredible gift. You’ve created the best (and only) fundraising in the world for them.