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Home›Category: "The Better Fundraising Company"

The Better Fundraising Company

Posts shared by our friends at the Better Fundraising Company.

  • Mailboxes

    Repurpose the Proven

    Direct Mail, The Better Fundraising Company
    May 17, 2022
    by Steven
    In a movie directed by Oliver Stone in the second half of the 1980’s, Charlie Sheen plays a young man who follows a bad father figure, then turns to follow ...
    Read More
  • Mailboxes

    “Trust, then give” or “Give, then trust”?

    Direct Mail, The Better Fundraising Company
    May 12, 2022
    by Steven
    You know me – I’m always talking about how the “stories an organization tells itself” about fundraising have a lot to do with an organization’s success or failure. There’s another ...
    Read More
  • Mailboxes

    People Make Donations to Tell Ourselves…

    Direct Mail, The Better Fundraising Company
    May 10, 2022
    by Steven
    You and I make donations in order to tell ourselves who we are. Each donation we make is a small step to: Become who we want to beContinue to be ...
    Read More
  • Mailboxes

    Outline for newsletter stories

    Direct Mail, The Better Fundraising Company
    May 5, 2022
    by Steven
    Here’s the outline we follow for newsletter stories. It’s remarkably simple, and it does two powerful things: It makes your newsletter easier and faster to write, because you have a ...
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  • How to Choose What to Underline and Why

    Direct Mail, The Better Fundraising Company
    May 3, 2022
    by Steven
    I’m going to teach you to raise more money by showing you what to emphasize in your fundraising letters. Because if you underline or bold the right things, you’ll raise ...
    Read More
  • Mailboxes

    A Peek Behind the Curtain

    Direct Mail, The Better Fundraising Company
    April 28, 2022
    by Steven
    This post is not fundraising advice. What’s worse, it starts with a boring topic – our mission. Whee! So you’re 110% forgiven if you don’t keep reading. But if you ...
    Read More
  • Mailboxes

    How to Avoid the “What does that mean?” Offramp

    Direct Mail, The Better Fundraising Company
    April 26, 2022
    by Steven
    I have a rule I follow when creating fundraising: Avoid any statements that could cause a reader to think, “What does that mean?” It seems like a simple rule, no? ...
    Read More

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  • Mailboxes

    Repurpose the Proven

    Direct Mail, The Better Fundraising Company
    May 17, 2022
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