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How to Be Spiritually Healthy, Vision-Driven and Fully Funded
“Spiritually Healthy, Vision-Driven, and Fully funded” – You have heard these words numerous times, but what do they mean? What do they look like as ... -
Who To Mail Your Newsletter To
Your donors. Mail your newsletter to your donors. More specifically, here’s who to send your newsletter to: If you send three or fewer newsletters per ... -
Use Special Days to Your Advantage
As a fundraiser, you never stop learning. I’m certainly no exception. That’s why I love co-presenting with fundraisers from nonprofits because I always come away ... -
Do you have a job or do you have a mission?
“I was on a mission from God.” I met John the first year I started working in major gifts. John was a retired financial advisor ... -
Print Newsletter Design: Readable and Scannable Above All Else
For the smaller nonprofits out there, who don’t have super-pro Designers creating their newsletters, do not worry. Your newsletter does not need to have fancy ... -
Start Planning Your Giving Tuesday Campaign Today
It may still be summer, but if you haven’t started thinking about your Giving Tuesday fundraising efforts, it’s high time you did! For many nonprofits ... -
How to ask for a gift: Do you really have to ask?
When it comes to ‘how to ask for a gift,’ you’ll see there’s a parallel between how we conduct sales here at MarketSmart and how ... -
Remember Your Passion in the Midst of Fundraising Frustration
As coaches we listen to our clients to better understand their mindsets coming into fundraising. We ask powerful questions that often uncovers hidden expectations and ... -
The Back Page: How to Turn Those Good Feelings into Donations
The back page of your print newsletter is where your donor’s good feelings can turn into another gift… or not. What’s Happened So Far If ... -
How to be the Obi-Wan Kenobi of Fundraisers to Guide Your Donor’s Hero Journey
The monomyth The hero is a fundamental human archetype. Jung describes an archetype as, “a spiritual goal toward which the whole nature of man strives.” ...
