If you’ve been in the world of professional fundraising for more than 20 minutes, you’ve heard the term ‘donor attrition’. It keeps you awake at night. You see it hiding in dark corners as you walk through the streets at night, causing you to break out in cold sweats.
After you’ve acquired a new donor, you need to cultivate that relationship. “Donor Cultivation” means continuing to build a relationship with a donor and specifically, asking them for additional gifts. The term “donor cultivation” can be used in each of the different kinds of fundraising, but it looks a bit different depending on the fundraising… Read More »
What is “Donor Acquisition” and why is it important? “Donor Acquisition” describes the process by which a person is transformed from a non-donor to an active donor. When a person makes their first donation, you have ‘acquired’ a new donor.